Trina Solar formally rebrands its tracker enterprise to spice up market presence

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Trina Solar officially rebrands its tracker business to boost market presence

Trina Solar has officially rebranded its single-axis tracker business and latest suite of products to simplify and strengthen the global Trina brand, after acquiring the remaining 49% of the Spanish tracking solutions provider, Nclave, earlier this year. Image: Trina Solar

Solar Module Super League (SMSL) member Trina Solar has officially rebranded its single-axis tracker business and latest suite of products to simplify and strengthen the global Trina brand after earlier this year the remaining 49% of the Spanish Tracking solutions provider, Nclave.

The tracker business was renamed “TrinaTracker” and Nclave’s SP160 (1P) single-axis tracker system was renamed “Vanguard”. Nclave’s SP240 series product, a single-tier (2P) uniaxial tracker solution, has been renamed “Agile”.

In a recent webinar of the PV Tech series “TechTalk”, Trina Solar announced the most important changes and discussed the most important strategies for reducing LCOE and BOS as part of its webinar with the leading manufacturer of PV inverters and the external engineering company DNV GL for its large-scale high-performance network, ‘Vertex’ series power modules as part of a turnkey utility-scale solution for project developers, EPCs and asset owners.

Gao Jifan, Chairman of Trina Solar, said, “Innovation, branding and internationalization are the three major development strategies of Trina Solar. Changing and improving the tracker business brand can not only improve the consistency and effectiveness of the global brand, it is conducive to development of the company’s tracker business, but also for creating a better customer experience. After the brand renewal, Trina Solar will continue to provide our customers with excellent service at a professional level. “

The TrinaTracker branding will be used both as a new brand name inside and outside the company and as a new tracker name. Trina Solar announced that she will also take over customer service for the original company.

Tags: trina solar, pv tech techtalk webinar, trinatracker, vertex modules, pv power plants, pv modules, single-axis tracker, single-axis bifacial tracker

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